When a company creates a new vision or imnproves staff morale, efficiency and unity it tends to like to keep this competitive advantage quiet. So unfortunately that makes it difficult to study!
However, there is one case study that we can look at which explores how a vision is creaeted
Backpacking-Lite is a website dedicated to encouraging people to explore the countryside and through that to discover themselves. The site is designed to help people create realistic visions of what they can achieve.
The site is designed as a hobbyist site and is left unpolished. This reinforces the site's key message that the content is accessible and that all the articles and ideas are ones that they could use, enhance or be inspired by. The site allows people to explore their needs for backpacking and to determine what their actual needs are. From this understanding they can then go on to understand the compromises required and explore alternatives.
The site encourages people to move outside of what they think they know and to explore afresh what they know. It encourages people to think about the equipment they carry and use and the problems they think they are trying to solve with that equiplment. It encourages people to create a vision of their own and not merely to unknowingly cling to one handed to them in an advertisment or a magazine.
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